Do you know what goes on behind the scenes of a photoshoot? Firstly you have to be an admin guru to make sure you have the perfect location booked, hire the best model to fit your brand aesthetic, coordinate what the model will be wearing and of course last but not least you have to book a brillaint photographer.
Luckily for Sam ,owner of Sam Star Shoes, she came to meet Patrick De Mervelec. Patrick a passionate 72 year old Parisian photographer, now based in South Africa has a wealth of experience in many phoographic industries including the fashion industry. Notibly, he was a fashion photographer for many popular industry names like Marie-Claire, Harpers Bazaar, Vogue and l’Officiel. Patrick has even documented political election campaigns for the likes of Nelson Mandela and Thabo Mbeki in South Africa. Now knowing all of his history, imagine our delight when he agreed to shoot the latest collection of Sam Star Shoes.